Brand Identity-NME focus' on new music and not particular genres. However NME is usually associated with indie music. The masthead is usually red with a white boarder so it easily recognisable. The main image of the magazine is usually a close up or mid shot of the artist(s) and then their name in bold as the headline. All the artists featured on the front cover are either part of the rock, alternative or indie genres NME features.
Brand Value- NME find live music an important part of live and does a lot to promote live music. It also believes in new up and coming artists as many of them are on the front cover. NME stands for 'New Musical Express' which means they value new music. NME also values old music as they sometimes that people like Morrissey.
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