BRAND IDENTITY - is what the brand is associated with and how the visual appearance makes it distinctive. This could be the use of colour, fonts, style of imagery, layout and house style.
The brand focus’ on the artists themselves and the masthead will be simple. The main image will be the main focus as it will be a close up image of the artist and there will only be a main headline on the page as I don’t want it to look cluttered. The magazine will associate with its audience who are into fashion and the genres of music the magazine is associated with- rock/indie/punk/alternative/grunge. The main image will be simple and modern. The image will impact what the music is about e.g. the artist could be frowning-rock music.
The brand focus’ on the artists themselves and the masthead will be simple. The main image will be the main focus as it will be a close up image of the artist and there will only be a main headline on the page as I don’t want it to look cluttered. The magazine will associate with its audience who are into fashion and the genres of music the magazine is associated with- rock/indie/punk/alternative/grunge. The main image will be simple and modern. The image will impact what the music is about e.g. the artist could be frowning-rock music.
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